Passenger vehicle manufacturer Audi has registered an 82% increase in visits to its web site following the launch of a series of videos providing information on car finance options.

Produced by the manufacturer’s partner agency Key Parker, the three videos explain Audi’s PCP, CH and HP payment products, according to reports by marketing website The Drum.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nigel Bromley, client services director at Key Parker, said finance is often the ‘slightly dull’ part of buying a car: "It’s double maths for customers. We set out to explain the concepts behind the products in a way that would give Audi customers confidence in their own understanding."

Natalie Taylor of Audi Finance said: "We set out to demystify finance, and to help our prospects feel more confident about selecting the product that best suits their circumstances.

"Encouragingly our research has shown us that 76% of potential customers say the films make them more likely to choose one of our products," she added.