Software provider Pinewood has updated its dealer to
manufacturer software (DMS) integrations for Jaguar, Land Rover,
BMW, Volkswagen and Volvo franchises.

The upgrades are aimed at increasing customer service levels,
dealer productivity and profitability by increasing communication
between its Pinnacle DMS software and each manufacturer’s own
systems.

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Neville Briggs, managing director of Pinewood, said: “Effective
integration is essential to modern dealer management software. If
the DMS cannot work seamlessly with manufacturer systems, then the
potential benefits to the dealer are severely compromised.

“Because of this, we regularly review the integrations written for
Pinnacle to take account of changing technology, needs and market
conditions. These latest improvements have all been made very much
with the fundamentals of dealer performance in mind – service,
profitability and productivity.”

Girish
Gupta

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