Independent finance house Sterling Capital has
launched a new website and motor finance brand, Ignition
Credit.
The new division will be headed up by motor
finance veteran Paul Caunter, and will provide finance for both
corporate and private customers.

Caunter said: “We are here to help everyone from
the local business needing a fleet of new vehicles to the rural
doctor who needs a single vehicle.”

Funding will be provided from Sterling Capital’s
own book.

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