Heycar has launched a new online finance application journey, developed in partnership with Volkswagen Financial Services (VWFS).

In expanding their range of transactions, heycar will for the first time see the entire finance application journey fully integrated into its digital platform.

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This will enable customers to understand their finance options 24/7, eliminating the need to travel to a dealership whilst also providing a clear indication of individual budget and purchase intentions.

Brook Bishop, head of strategy at heycar, commented: “Partnering with Volkswagen Financial Services marks an important milestone for us – of being able to offer a fully integrated finance journey for the first time.

“Their products offer great financing options across the full range of manufacturers on heycar. The benefits are two-fold – for dealers it helps capture really high intent leads, while for consumers it offers a convenient and stress-free way to finance a new vehicle from our stable of iconic brands from the comfort of their home – obviously something which is even more important now due to the latest ‘Stay at Home’ advice from the UK government.”

Heycar and VWFS, amongst several others across the automotive sector, have an ongoing strategic partnership in order to provide consumers with a range of financial solutions when buying a car.

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According to Bishop, car-buyers now expect to buy and browse 24 hours a day. “From finding their perfect car, checking their credit score, applying for finance deals and dispensing with most of the paperwork. By providing this functionality we can drive high quality finance leads to dealers even if forecourts are closed, offering this on up to 27% of our stock.”

Bishop continued: “At heycar we understand how car-buying habits are changing, with consumers increasingly looking for new routes to ownership, by searching more frequently for a new vehicle online and undertaking more of the buying journey before setting foot on a forecourt. Our partnership with VWFS helps us meet that demand and marks the first step in a program of partnering with a wide range of manufacturer-backed finance firms.”

Dan James, marketing director at VWFS, said: “At VWFS we know that during and after this pandemic the need for great choice and competitive finance are more pressing than ever. People want to buy cars that suit the way their lifestyles have changed and finance will be essential to achieving that.

“As the evolution of buying behaviour continues during these times of uncertainty, VWFS is dedicated to providing financial solutions, and the launch of a new online application journey not only strengthens our partnership with heycar, but helps us to aid a wider audience of customers.”