The motor industry has been hard-hit by the recession, and its
related charity, BEN, has suffered as a result, as its income
levels have fallen sharply over the past year.

BEN has responded by starting to look outside its traditional
sources of funding to new areas – and it needs your help. Some
finance providers already operate performance-related giving
schemes, where for each customer agreement signed, BEN receives a
small sub, and the charity is looking to sign up more companies to
this kind of scheme.

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BEN is also looking to expand its performance-related giving
schemes in partnership with donors in the fleet, rental and auction
sectors. Diversification is vital for the charity, whose work
caring for vulnerable current and former members of the motor
industry must go on, whatever the economic weather.

Visit www.ben.org.uk for more
information, and to get involved.

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