Scot Group, the parent company that operates the Thrifty Car & Van Rental franchise in the UK, has launched a new vehicle rental business called Switch. The brand will operate alongside Thrifty, which Scot Group runs across the UK.

The company said Switch aims to enhance Scot Group’s responsiveness to customer needs in the corporate sector and the small and medium-sized enterprise (SME) market. This increased agility is intended to meet the evolving demands of the rental market, particularly in the post-COVID environment where businesses are adapting to new employee mobility requirements, including hybrid working patterns.

Switch will offer various rental options, such as short-term, long-term, and flexible rental plans.

“We are very excited to launch this new vehicle rental brand,” said Martin Wilson, Managing Director of Scot Group. “Switch will allow us to be nimbler in the way we support our customers. Our mission is to continue to drive excellence in the rental industry and deliver the best possible service. Ultimately, we want to make mobility flexible and simple, and Switch will help us to achieve that.”

The new brand, which launches in June, will operate from existing Scot Group premises and will be available at 90 locations nationwide. These premises will be dual-branded as Switch and Thrifty, with vehicles featuring the new Switch logo starting this month.

Roger Hancock, Chairman of Scot Group, stated, “Switch signifies more than just a new name for us. It represents our commitment to autonomy and adaptability in the continuously changing market we serve. Switch not only provides us with absolute independence and flexibility, but this new brand will also empower us to navigate future opportunities with agility and confidence.”