Peugeot has announced the appointment of Eurig Druce as its new Managing Director for UK operations. Druce, who has been with the Stellantis Group since 2001, started his career at Peugeot as a trainee.

In his new role, Druce will also retain his responsibilities for B2B sales as Vice President for Stellantis UK. He will report to Maria Grazia Davino, Managing Director of Stellantis UK. Druce replaces Adam Wood, who is departing the company.

Druce said: “Peugeot continues to go from strength to strength, and I am delighted to return to where I started my journey in the industry. With the largest range of electric vehicles in the UK market, I look forward to realising the true potential of the brand, with our dealer network.”

Maria Grazia Davino said: “I look forward to continue working with him over what will be an exciting period, as we launch new product and electrified technologies to the market. I thank Adam for his work and wish him success for the future.”

Stellantis & You, Sales and Services appoints new CEO for UK market