Hart brings over a decade of experience in the automotive industry to Waylands Automotive. Credit: Michael Fousert on Unsplash.

Waylands Automotive has appointed Vicky Hart as its new head of marketing and digital sales.

Hart transitioned to Waylands from Hendy Group, where she served as the marketing head.

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In her new role, Hart will oversee the marketing and digital sales operations of the family-run motor retail group.

She brings more than a decade of experience in the automotive industry to Waylands Automotive.

“I am delighted to have joined a business that I have long admired for its position at the forefront of the transition to EV,” Hart stated.

She expressed enthusiasm for the company’s people-centric culture, which she is eager to further develop.

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Before her tenure at Hendy Group, Hart was the group digital and marketing manager at Lifestyle Motor Group, where she was in charge of managing marketing activities for nine manufacturer brands.

Her career also includes a role as a digital marketing account manager and digital marketing planner at GForces, where she crafted digital marketing strategies for various retail clients.

Hart’s LinkedIn profile also lists her experience as general manager at GoEngage.

Welcoming Hart, Waylands CEO and founder John O’Hanlon noted: “She has the experience, talent and determination to drive forward our marketing and digital sales functions. Waylands is at a very exciting time in our journey and I know that Vicky will be pivotal to our future success.”

Representing brands such as Volvo, Polestar, Kia, and MG, UK-based Waylands employs more than 300 individuals across ten sites in the south.