Volkswagen Financial Services has appointed Iker Lazzari to the newly created role of head of sales and marketing. His role will be to grow the company’s market share in the corporate and SME fleet market.

Lazzari has over 18 years’ experience working within the Volkswagen Group. He has held a number of senior positions including market development manager, national contract hire & leasing manager for Volkswagen Passenger Cars and most recently operational strategy manager for group fleet Services, where he was responsible for delivering key strategic projects at group level.

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He was also heavily involved in the re-organisation of Volkswagen Group’s fleet services division, where he consolidated operational activities and helped it grow within the corporate sector.

Ian Tilbrook, fleet director at Volkswagen Financial Services, said: "Iker has an exceptional background. Not only does he come with knowledge of the business and its customers, but also of the industry. He will be a valuable asset to the team, contributing to both the strategic and innovatory development of the business."

Lazzari said: "The business already has all the fundamental elements and offerings needed for it to become the major player in the fleet market. What we now need to do is make sure both our existing customers and prospects realise the real breadth and depth of our portfolio and the benefits they can get from procuring fleet solutions from one source."

VW Financial Services has grown its business fleet by 19.8% in the last year and is one of the top 10 lenders to the fleet and business market. Recently the UK operation reached a £10bn lending portfolio, giving it a 19% share of the automotive finance and insurance market in Britain.

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