Skoda has used the Geneva motor show to
underline its plans for a greater share of the UK market – a move
that will aid the continued growth of Volkswagen Financial
Services.
The unveiling of Skoda’s vision D concept car
at the opening day of the motor show comes alongside news that the
marque will open 14 more UK dealerships in 2011, taking its total
to 139.
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The concept car has already attracted several
complimentary comments in the motor press and was launched at the
same time as Skoda’s new logo, which has a simpler, cleaner
look.
Volkswagen is hoping that the rebranded marque
will emulate the success of its Audi subsidiary, which increased
sales by 9.5 percent last year to reach nearly a 5 percent market
share.
Skoda saw a 10.5 percent sales increase in
2010 compared to 2009, but still occupies a market share of just 2
percent, which its German parent is determined to increase in 2011
and beyond.
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By GlobalData
