Groupe PSA has rolled out a programme in the UK to remarket cars formerly used by its employees to retail buyers, following a pilot last year.
Under the programme, called Groupe PSA Direct, near-new DS, Peugeot and Citroen cars will be advertised on Auto Trader, and subsequently delivered to a dealership of choice for a viewing, following a customer enquiry.
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All cars will come with a minimum of two years’ warranty and roadside assistance.
Paul Jackson, manager for used vehicle retail sales development at Groupe PSA, said: “The Direct used car programme – which proved highly successful at pilot stage – brings new levels of choice and convenience for our customers, combining the efficiency of online retail with the personal touch of a face-to-face appointment with our dealers.
“Direct removes the stress of buying a used car, catering for a generation of increasingly digitally native customers by putting a highly desirable range of Peugeot, Citroen and DS vehicles in their reach.
“For our valued retail partners, Direct demonstrates our commitment to supporting them during a period of high demand for used cars, with increased access to high quality [vehicles].”
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