Welsh or Scottish males aged 35-44 are the
most likely people in the UK to apply for new car finance,
according to a poll commissioned by MainDealerOffers.co.uk.

The online motor advertising and marketing
company reported 19% of men aged 35-44 said they would use dealer
finance, compared to an average 13% across all ages, although
participants could select multiple options.

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Nine per cent of respondents said they would
opt for hire purchase, 3% would choose a lease and 3% would take
PCP.

Wales and Scotland were the regions most
amenable to dealer finance with both polling 19% in favour of using
it, with London (8%) and the South West (9%) least likely to choose
funding at the forecourt.

Of those aged over 65, 52% said they would use
cash to buy their next car, compared to 44% of all respondents.

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The results clash with Finance & Leasing
Association figures,
which put the percentage of cars bought on finance at retail in May
at 67.4%. That figure has grown every month since March 2011,
starting at 54.2%.

However, 47% of men and 40% of women asked
said they would consider using dealer finance to fund their next
car purchase.

The number of those polled who would turn to
dealer funding was still higher than the 9% who said they would use
another form of finance, such as a personal loan, and those who
would turn to friends or family (3%).

Over a third, 37%, said they had no intention
of buying a car soon, though that figure dropped to 29% in Scotland
and rose to 50% in London.

The poll was conducted by Populus who collated
data from 2,046 respondents.

richard.brown@vrlfinancialnews.com