Peugeot has launched an e-commerce website under the name “Order Online by Peugeot”, giving consumers the ability to make their entire buying journey online.
The site was built in-house by Peugeot, and features a car configurator and the ability to receive a part-exchange valuation for their existing cars.
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Finance can also be arranged online, however currently only Peugeot’s ‘Passport’ and ‘Just Add Fuel’ brands of PCP are offered. According to the site, additional options will be added soon.
Once the customer has selected their car and, if desired, organised finance, they are given the option to have the car delivered or to pick it up from the dealership.
David Peel, PEUGEOT UK managing director, said: “The launch of our e-commerce system represents a huge step change for the UK automotive industry. The retail landscape in general has changed immeasurably over the last few years.”
“Traditionally, car buyers can find visiting a Dealership daunting. With e-commerce by PEUGEOT, that pressure to make a decision is removed; the customer is in full control and can deliberate all they want over spec and finance decisions, change their minds and retrace their steps as many times as they wish.
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By GlobalData“If, having browsed the model range, selected their car and found a finance package that works for them, customers want a test drive, they can still arrange this before committing to a purchase.”
The range of cars available spans the Peugeot range.
