Automotive data intelligence firm Percayso has partnered with Cartotrade to introduce a comprehensive vehicle market intelligence tool for dealers, launching this week. The new offering provides access to detailed insights on vehicle pricing, demand, and history, enabling dealers to make data-driven decisions.
The tool, initially available free of charge to Cartotrade members or those trialling the platform, delivers several key features:
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- Market demand insights, highlighting how quickly similar vehicles are selling, aiding stocking and pricing strategies.
- Vehicle-specific valuations, using registration (VRM) and vehicle identification numbers (VIN) to generate tailored appraisals alongside images, descriptions, and full vehicle histories.
- Extensive data coverage, pulling data from over 750,000 daily retail prices across 12,000+ sources, including trade and private listings.
- Real-time valuations, powered by Percayso’s proprietary algorithms based on a “Retail Back” methodology, offering up-to-date insights for buying, selling, and appraising stock.
With access to over 1 billion live and historical vehicle adverts, the platform provides comprehensive market indicators, such as days to sell, pricing trends, and vehicle history, to help dealers optimise their retail strategies.
Ian Lilley, head of partnerships at Percayso, called the collaboration with Cartotrade a milestone, saying, “Our solution empowers retailers to make data-driven decisions, optimise vehicle valuation and management processes, and ultimately achieve greater profitability.”
Laura Cannon, head of sales and marketing at Cartotrade, highlighted the advantages for dealers, noting that the tool offers “a strong alternative to other comparable products, giving dealers the freedom to step away from costly contracts while still accessing top-tier data and insights.”
The development follows Percayso’s acquisition of Cazana’s technology from Cazoo in 2023, enhancing its data repository and capabilities.
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By GlobalDataDealers can try the tool for free for three months before it becomes an optional add-on. Cannon emphasised the value to Cartotrade members, stating, “This is an exclusive opportunity for members to experience enhanced, data-driven vehicle valuations without committing to expensive contracts.”
The new tool, integrated into the Cartotrade platform, reinforces the companies’ shared goal of helping dealers make smarter, more agile decisions in a competitive market.
