Pendragon claims to have launched the UK’s first automotive click and collect service, after its profits increased by 36% in 2014.

The car dealers’ profits jumped to £60.2m last year, compared to £44.2m in 2013, while revenue reached £4bn.

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The company aims to increase its profits further through its Evans Halshaw brand’s "Move Me Closer" click and collect service.

Evans Halshaw, owned by Pendragon Group, is a car retailer with 132 frachise points.

The click and collect service allows a potential buyer to reserve a vehicle directly from an electronic device and choose to have it physically delivered to the nearest Evan Halshaw store.

In order to reserve a car, the customer needs to pay a £200 reservation fee.

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If the customer decides to proceed with a purchase, the fee will be deducted from the selling price. In the case that the customer does not want to buy the car, they will receive back the £200.

According to the company, consumers will be able to have one of the dealership’s 20,000 cars driven from one outlet to another, to take it for a test drive.

Trevor Finn, Pendragon’s chief Executive, said: "We have expanded our convenience proposition, with the launch of ‘Move Me Closer’ on Evanshalshaw.com – the UK’s first automotive ‘click and collect’ service and enhanced our value proposition with the implementation of ‘Sell Your Car’. We have a clear strategy which will enable us to continue to grow and are well positioned to take the business to the next level."