A study, used by Nissan to understand the importance of developing state-of-the-art infotainment systems in crossovers such as the Qashqai, Juke and X-Trail, revealed the extent consumers consider car connectivity when buying a car.
More than one in four (28%) new car buyers said they prioritise car connectivity over other features, such as fuel efficiency, while 13% said they would not buy a car that’s not connected to the internet.
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Another finding of the survey was that 20% of respondents would switch to another car brand for better connectivity, with that figure rising to 41% for those who spend more than 20 hours a week in their car.
While the rise in connected vehicles will undoubtedly bring benefits to consumers, it also provides the potential for cyber hacking – a number of cars from different manufacturers have already been compromised by researchers through their connected entertainment and navigation systems.
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By GlobalData
