UK’s car retailer Motorpoint has partnered with e-commerce personalisation platform Bloomreach to enhance the car buying experience with personalised marketing automation.

This collaboration aims to leverage Bloomreach’s advanced omnichannel personalisation capabilities to ensure a seamless car buying experience for Motorpoint’s customers.

The integration of Bloomreach’s technology will provide Motorpoint with a unified customer view, powered by the platform’s intelligent Loomi AI.  

This will enable marketers to customise each interaction with the customer, aligning with their unique preferences.

Motorpoint marketing director Alex Howland said: “We were impressed by Bloomreach from the first meeting and how they listened to us and understood our needs. The platform offers us a significant step forward in our marketing activity.

“We’re excited to streamline our communications and be able to offer more relevant, personalised journeys to our customers as they engage with us.”

Motorpoint selected Bloomreach for its depth of personalisation, user-friendly interface, and comprehensive integrations, which will unite various communication channels such as email, SMS, mobile, ads, and web.

Bloomreach engagement product general manager and vice-president Meera Murthy said: “Personalisation is so critical in industries such as automotive, where customers need to feel extremely confident in the purchases they make.

“Motorpoint certainly understands this, and has long been attuned to customer needs with their omnichannel approach to car buying. Today, we’re pleased to join them in taking that customer-centric approach a step forward, helping them drive a new level of personalisation across their customer journeys.”