Mitsubishi Motors in the UK has launched its own online webstore, named ‘Mitsubishi Buy Online’.

The store was developed in conjunction with online vehicle retailer Rockar, and is integrated into the main Mitsubishi Motors site.

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It includes all models for sale in the UK, as well as any national offers that are available through the brands dealerships.

Customers are able to buy using PCP, HP, cash or business contract hire finance, and the site also features a part–ex facility through the brand’s partnership with BCA.

Mitsubishi said it had designed the site to include earlier visibility of finance options and delivery times together with significantly more accurate and future-proof trade-in valuations.

The site has been designed to connect customers with dealers, and once the order has been placed, the former can either collect the car from their chosen dealer or, where available, choose home delivery.

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Lance Bradley, managing director of Mitsubishi Motors in the UK, said: “Consumers are increasingly looking to the internet to complete all kinds of purchases, and while the vast majority of car buyers enjoy the experience of a traditional showroom environment, there is a marked growth in those that desire the convenience of an internet transaction when considering their new car.

“Mitsubishi Buy Online provides a highly flexible, comprehensive solution that will enhance our retail operation and provide customers with even greater choice and transparency.”

Simon Dixon, founder of Rockar, added: “Rockar’s technology enables car brands to connect with ever-changing consumers much more effectively. Working in collaboration with Mitsubishi Motors in the UK, we have created a next–generation omni-channel car buying experience that is quite different to what has been done before.  In an industry first, Mitsubishi Buy Online builds on the strength of the existing retailer network to deliver an on-demand, flexible experience for customers.”