Despite evidence of
optimism on the forecourt for September sales and finance, just
over an eighth of dealers are gambling on short-term gains in
market share, according to the latest car industry report from
financial analysts Plimsoll Publishing.
While a cross-section of dealerships surveyed
by Motor Finance around the September
change to the 62 registration plate, a regular boost to sales in
the UK, found the majority of dealers confident of the
performance, Plimsoll has reported 134 of 1,000 dealers have
increased sales based on an unsustainable business model.
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Just over half of the remaining 866 companies
surveyed by Plimsoll have seen a drop in sales, despite the
resurgent UK new car sales market.
David Pattison, author of the report, said:
“Of course it’s exciting to see these companies increase their
market share and invigorate the market, but if their financial
health continues to decline then all these extra sales will count
for nothing.”
The findings contrast with the Motor
Finance survey which found four-fifths of dealers in a
positive mood following plate change day.
Further comments, data and analysis from
UK dealers regarding the September plate change will be published
in the
September issue of
Motor Finance
magazine.
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By GlobalDatarichard.brown@vrlfinancialnews.com
