Lynk & Co, the Geely Holding owned sister company of Volvo Cars, has begun its European roll-out.
The first store to open will be in Amsterdam, where the brand also revealed a new model, the 02.
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This will be followed with new stores in Barcelona, Berlin, Brussels and London.
These stores will be located in central fashion districts and will be what Lynk described as ‘easy-to-navigate, sociable and fun brand boutiques,’ as opposed to traditional dealerships.
Lynk & Co senior vice president, Alain Visser, said: “As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our headquarters in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars – further expanded today with the youthful 02.”
At the same time, the manufacturer is also launching an online store, as well as a number of pop-up stores that will open in a number of European cities.
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By GlobalDataVisser added: “As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our headquarters in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars – further expanded today with the youthful 02.”
“Sales started in China late last year, and we quickly established Lynk & Co as a very hot property in cities from Beijing to Shanghai. We intend to make a similar impact in our home European cities with Lynk & Co’s innovative approach to buying, using and owning personal mobility.”
