Lexus has announced the launch of Lexus One, a subscription service for customers to drive a car for a single monthly payment.
The scheme is being operated in collaboration with Drover with the initial roll-out available only in the UK. The vehicles available on launch are an RC couple, an RX SUV, an IS saloon, a CT hatchback and a NX mid-size SUV.
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The monthly charge covers the cost of vehicle delivery and collection, comprehensive insurance cover, routine servicing and maintenance when required, and a weekly wash at a Lexus Centre. Each vehicle comes with roadside assistance, should breakdown help be necessary.
Prices start at £619 per month for the Lexus CT 200h, rising to £1,099 per month for the RX 450h Premier. The only additional cost for the customer is for fuel, with an allowance of 1,000 miles driving each month. This can be carried over for successive months if the limit is not reached. All of the vehicles in the scheme are between one and two years old.
“Lexus One opens up exciting new opportunities for people to experience our vehicles,” said Ewan Shepherd, director of Lexus UK. “It is designed to be completely user-friendly, letting you choose the vehicle you want, when you want it. The subscription covers all the principal financial aspects of running a car and the customer can decide when they want a change of model, or to end their participation.
“We are proud of our reputation for delivering amazing experiences and the highest standards of customer service and we see Lexus One as another example of how we can introduce more people to the great range of vehicles we offer.”
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By GlobalDataThis year Drover has signed partnerships with Enterprise and Volkswagen for the roll-out of their own subscription car services.
Claire McGreal, brand strategy and mobility services manager at Volkswagen UK, said: “Given the changes we face in the automotive landscape, and as drivers’ needs change, we need to adapt from traditional concepts like outright ownership, into more flexible and user-friendly options like subscriptions.”
