Leasing.com has renewed its partnership with Autovia, formerly Dennis Publishing, to provide leasing offers to customers through its BuyaCar website and Auto Express brand.
The deals will be available on a BuyaCar’s channel, providing visitors with offers and linking them to Leasing.com’s advertising partners. In parallel, Auto Express will run Leasing.com digital ads and an exclusive leasing deals widget on the leasing pages of autoexpress.co.uk.
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The announcement comes at a time when the leasing sector continues to grow despite the pandemic, as consumers look to save money but upgrade their vehicles. Leasing.com saw a 16% increase in enquiries in March year-on-year and a 245% increase in April versus April 2020 – which was during the first national lockdown.
In the wider new car market, demand for car finance has remained buoyant even if car sales volumes have fallen. Latest statistics from the Finance & Leasing Association (FLA) show that nearly 93% of private new cars sales were bought using either Personal Contract Purchase, Personal Contract Hire or Hire Purchase in the last 12 months.
Paul Harrison, head of strategic partnerships at Leasing.com, said: “We’re thrilled to extend our partnership with Autovia which will help to continue to grow our audience reach and deliver the best leasing offers in the market to Autovia’s customers. The partnership was born out of increasing customer demand for leasing and we’ve had a successful first year, despite challenging conditions.
“Customers want car shopping to be easy, and by putting our partners deals in front of them where they read their news and conduct their research, it makes the whole process stress free and convenient. More and more customers are switching to leasing as they look for cost effective ways to upgrade or change their vehicle.”
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By GlobalDataNeale Salt, client sales manager at Autovia, added: “Autovia gives customers looking to purchase a car intelligent, trusted advice and then a platform to easily buy the car they want, in the way they want.
“It’s this unique combination of market-leading, trusted content and commerce brands that make us the perfect partner for Leasing.com to reach the UK’s most engaged car-buying audience; and for us to offer an even more comprehensive range of buying options for our Auto Express and BuyaCar audiences.”
Recent data from Leasing.com found that Volkswagen has overtaken Audi as the most popular manufacturer on the company’s platform, driven by the popularity of the Golf and the Tiguan.
The vehicle that attracted the most enquiries on the platform in March was the new Vauxhall Corsa, overtaking the Audi A3. As a result of the model’s popularity, the British manufacturer rose to sixth on the manufacturer chart – having previously only reached a high of ninth since January 2020.
