Leasing.com has revealed that it will be sponsoring the EFL Trophy for the next three years.
The partnership will see the competition become known as the ‘Leasing.com Trophy’ with immediate effect, with the deal running until the conclusion of the 2021/22 season.
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David Timmis, founder and MD of Leasing.com, said: “We’re delighted and immensely proud to have secured sponsorship of the EFL Trophy as part of our ongoing brand development campaign.
“We want Leasing.com to become a household name and what better way to achieve that than to sponsor one of the most high-profile tournaments in English football.
EFL chief commercial officer, Ben Wright, said: “The EFL is delighted to welcome Leasing.com to our portfolio of partners at the League ahead of the start of what we all hope is another successful and memorable EFL Trophy campaign.
“With the revised format now firmly established, this competition continues to go from strength to strength and the EFL is looking forward to working with the Leasing.com team as we plot this season’s journey to Wembley and move on to the next chapter of the EFL Trophy’s history”.
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By GlobalDataTimmis added: “Over the last 20 years we’ve already helped more than a million people find their perfect car leasing deal: this sponsorship offers an ideal opportunity for us to help millions more ‘Say goodbye to buying’. The EFL Trophy continues to grow every year and has huge potential, so it’s a perfect partnership and we can’t wait to get the ball rolling.”
In April, Motor Finance spoke to Paul Harrison, head of strategic partnerships at Leasing.com about the effects of market forces on leasing, the ascendency of PCH, and how digitisation and leasing relate to the traditional dealership.
“Looking at the new mobility changes, leasing actually forms part of many of those new schemes that have emerged,” said Harrison. “For example, the subscription services that a number of motor manufacturers have launched are actually underpinned by leasing agreement.
“What is different about those services is that the lease is often over a much shorter period of time. Other add-on products such as insurance, maintenance or unlimited mileage, are also incorporated into a single subscription cost, which is obviously hugely convenient for consumers.”
