LeaseLoco, a UK-based car lease comparison platform, has launched LocoAI, an artificial intelligence-powered tool designed to simplify how car buyers search for lease deals.

In a statement, the company said that LocoAI introduces a conversational approach to leasing, allowing users to describe their needs — such as extra boot space for pets, room for a family, or a preference for premium models — rather than relying solely on traditional search filters. The tool then analyses millions of deals to suggest options tailored to each driver’s lifestyle, budget, and preferences.

While standard filters such as budget, mileage, and contract length remain available, LocoAI streamlines the decision-making process by removing the guesswork. It continuously learns from user interactions and market trends to provide real-time, personalised recommendations.

LeaseLoco CEO John Wilmot said: “LocoAI is the ultimate discovery tool, allowing users to tell it what they want in a natural way and receive tailored lease options in seconds. With so many new makes and models entering the UK market, choosing the right car has become more confusing than ever. This tool helps drivers make smarter choices and ensures they never overpay.”

The platform also integrates LeaseLoco’s price history feature, which tracks lease price trends, and its proprietary ‘LocoScore’ metric, which ranks deals based on overall value. Together, these tools, according to LeaseLoco, provide consumers with deeper insights to secure the best lease offers available.