New data from Dealer Auction’s Retail Margin Monitor for November 2024 has highlighted notable shifts in the top-performing automotive brands and models. While Land Rover maintained its dominance at the top of the makes chart, new entrants Hyundai and a resurgent Renault added an element of unpredictability to the rankings.

Dealer Auction is a UK digital wholesale marketplace for used vehicles.

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Premium brands lead, but mainstream gains ground

Premium brands continued to dominate the higher ranks, with Land Rover holding first place since March 2023. In November, Land Rover achieved an average retail margin of £3,825. BMW followed in second place (£2,650), with Mercedes-Benz (£2,625) and Audi (£2,550) rounding out the top four. These results underline strong and consistent demand for premium vehicles, but mainstream brands also demonstrated their potential for profitability.

Hyundai made its first appearance in the top ten, securing tenth place with an average retail margin of £2,175. Just above it was Renault, returning to the rankings for the first time since November 2023, with an average margin of £2,300. Peugeot climbed to sixth place, achieving a healthy average of £2,400—up from tenth in October.

Marketplace Director Kieran TeeBoon at Dealer Auction said: “While Hyundai grabs the headline, Peugeot and Renault’s resurgence signals strengthening confidence in the mainstream sector, highlighting opportunities beyond the premium market.”

Land Rover Discovery Sport holds crown

At the model level, the Land Rover Discovery Sport maintained its first-place position for the second consecutive month, generating an average retail margin of £3,525. It has been the top profit-maker for nine of the 11 months in 2024. The Range Rover Evoque held steady in second place (£3,475), followed by the Mercedes-Benz C-Class (£2,750) in third.

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Mercedes-Benz also regained momentum, with the A-Class and C-Class reappearing in the top ten for the first time since August. Meanwhile, mainstream models like the Ford Kuga and Hyundai Tucson made notable gains. The Ford Kuga returned to the chart after an 11-month absence, placing seventh with an average retail margin of £2,625. Hyundai’s Tucson climbed from tenth to eighth.

Market Insights

Richard Walker, Director of Data and Insights at Auto Trader, emphasised the importance of leveraging data for strategic decision-making: “November's results demonstrate the opportunities available for dealers who stay close to the data. As January buyers begin their search, making data-driven decisions is more critical than ever for maximising profits.”

TeeBoon echoed these sentiments, noting: “The November results showcase market resilience and growing buyer confidence, supporting optimistic predictions for 2025.”