John Edwards has been appointed as managing director of the Individual Products Division of Jaguar Land Rover.
The division is responsible for ‘brand-extending’ products such as cars which the marques – and, they hope, their customers – hold in high esteem and may sell at a higher margin, but do not expect to be best-sellers, such as the Jaguar F-Type, referred to as ‘halo vehicles’.
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Edwards will look after the ‘Engineered to Order’ line including accessories, licensing and merchandising, such as lifestyle products.
Edwards has built his career at the brands with a series of senior management positions, mostly at Land Rover where he was global brand director, European regional director and UK managing director.
richard.brown@timetric.com
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