Technology provider iVendi has appointed Steve Lewis as lead analyst in a newly-created role which will see him tasked with helping the company’s clients get the most out of their online offering.

Lewis first joined iVendi in 2014.

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According to iVendi, the post will emphasise improving onscreen design in order to ‘maximise impact’ of motor finance.

Lewis said: “Full, end-to-end online motor finance is a relatively recent innovation, so we are still learning all the time about what works well in different circumstances.

“The difference in the number of call-to-actions created on a page can be improved threefold by more appropriate design.”

Lewis stated that the emergence of mobile devices in accessing motor finance was important.

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Lewis said: “In late 2016, if your offering doesn’t work well on a smartphone and a tablet, you are severely restricting your chances of success. At iVendi, we now have a mobile-first development policy.”