iVendi has confirmed the appointment of Darren Sinclair as the company’s first chief commercial officer to support the firm’s growth plans.

Sinclair joins from Cox Automotive Europe where he served as a board member with responsibility for the operational and strategic leadership of the company’s digital retail businesses Modix and Codeweavers.

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Prior to that, Sinclair worked at Auto Trader UK for more than 20 years, ultimately becoming digital operations director.

Commenting on his appointment, Darren Sinclair said: “iVendi has created an enviable market position for itself with a strong presence in the digital automotive retail sector both in the UK and Germany, offering an advanced and scalable solution ideal for manufacturers, retailers and lenders.

“The company has ambitious and credible plans to expand rapidly over the next three years and I am delighted to be asked to be part of that adventure. There is huge potential here to build on already-impressive achievements.”

James Tew, chief executive at iVendi, added: “Darren is one of the most experienced and capable people in the automotive digital retail sector and a significant addition to our board as we embark on our next phase of expansion.

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“We now feel that we have the right team, the right product and the right support in place to really make a further and significant impact in the UK, Europe and even further afield. These are exciting times at iVendi.”

iVendi recently published research stating that the pandemic has created a “digital divide” for dealers between those who have adopted relatively rudimentary and more advanced online customer journeys.

Tew said: “It’s no exaggeration to say that dealers as a whole have moved on perhaps five years in 18 months as a result of the pandemic thanks to the need to adopt technology that could handle the effects of lockdowns and remote selling.”