Around one million finance quotes were generated daily on key holidays over Christmas, according to car dealer technology provider iVendi.
Christmas Eve registered 1.20m quotes; Christmas Day 883,000, including 13,000 between 2pm and 3pm; and New Year’s Day 1.22m; down on the 1.5m average for a day in December but above what could be expected for the time of year according to James Tew, director of iVendi.
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"The figures show just how important having a sophisticated online presence has become to selling cars," said Tew.
"At a time of year when most car dealerships of all kinds are very quiet in terms of footfall or have closed their doors, there is still a lot of web site activity from customers who actively looking at buying a car."
The figures were drawn from the 600 car and van dealerships using iVendi’s Quoteware e-commerce platform which had previously been used to show evening mealtimes were the most popular time to search for a car finance quote.
richard.brown@timetric.com
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