Hyundai Motor UK has appointed David Pugh as its new marketing director, responsible for the continued development of Hyundai’s marketing activities in the UK.
Pugh will be responsible for driving a marketing strategy targeted at achieving sustainable growth and accelerating the brand towards its 5% UK market share goal. In the past decade, Hyundai has more than doubled its market share to 3.5% and projects it will sell 88,000 vehicles in 2015.
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Pugh has over 20 years of automotive marketing experience. starting his career at General Motors in 1994 where he supported its finance and marketing operations in the UK and USA. He then headed Saab’s UK marketing team before leading the global marketing of Saab automobile parts.
More recently, Pugh has held senior roles in Jaguar Land Rover’s global brand management and global product marketing.
Tony Whitehorn, president and chief executive officer of Hyundai Motor UK, said: "David Pugh’s wealth of industry experience will prove essential as Hyundai UK sets its sights on six-digit sales figures. Our model range is arguably the newest in Europe, a strong base from which we can consolidate our offering of being the most accessible premium automotive brand, delivering great design and innovation tailored to the needs of our customers."
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