Motor finance loyalty scheme provider Chrysalis Loyalty has appointed Stephanie Falconer as UK account director and Lyn Howdon as head of Chrysalis’s global academy.

UK-based Chrysalis Loyalty helps motor retailers repeat sales through customer communication for dealers, brands and finance providers.

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Lyn Howdon, who most recently led the UK Academy for leading automotive video services provider CitNOW, will now draw on her 28 year automotive track record to head this function for Chrysalis.

Howdon developed retention programmes for US-based Half A Car and went on to lead dealer training for Kia Motors.

Howdon’s other roles have included running her own successful business focused on training and consultancy to improve customer loyalty and implementing dealer and manufacturer retention programmes globally for Loyalty Logistix.

Stephanie Falconer’s automotive career spans cap-hpi, Glass’s and Jato Dynamics. She joins the business from Cox Automotive where she has worked across business divisions serving financing, re-marketing, software solutions, media and insight.

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Chrysalis Loyalty founder and chief executive Jolyon Barker said: “Stephanie and Lyn are leaders in their respective fields and a perfect fit for Chrysalis as we drive the business toward our ambition of being the recognised world leaders in automotive customer retention.

“Our success to date has stemmed from understanding the challenges and needs of our customer, helping them to implement world-class customer loyalty systems and then run them as effectively as possible. The skills they bring – and their commitment to understanding and properly serving the needs and interests of customers – will be invaluable as Chrysalis transforms the customer retention landscape in the UK and beyond.”