Italian car brand Fiat has launched a series of PCP and hire purchase deals on the 500L model, available to customers pre-registering for the car.

The 500L will have its commercial launch in the UK in March 2013. Those customers who register to buy the car before then will be offered six PCP and six hire purchase options to purchase the car.

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All six Fiat PCP offers, known as I-Deal, begin with a deposit of £2,999, with a 37-month deal term of between £199 and £259 a month, depending on model variants. The balloon payments and APRs range from £5,583 for the 500L 1.4 Easy and 2.7% for the Fiat 500L 0.9 Twinair Pop Star, to £6,449 and 4% APR for the 500L 1.6 JTD Pop Star.

Supermini umbrella

The deal is run through Fiat Financial Services, part of FGA Capital, the UK captive finance provider to brands including Alfa Romeo and Chrysler under the Fiat Group Automobiles (FGA) umbrella.

The supermini segment, in which the 500 falls, has experienced a busy 2012 with several brands offering finance deals on such models in the final quarter.

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It was the only segment other than 4x4s to register second-quarter growth in used sales according to Experian, and spoken of at the Finance & Leasing Association Used Car Seminar in summer as the new family car.

FGA has also responded to falling continental sales, felt by most brands, by announcing plans to launch 17 new models in Europe, make up to £14.4bn available, and push successful models such as the 500. Talking at the start of the year about expectations for the Fiat Panda, Shaun Armstrong, managing director of broker Creditplus, said the 500 was the most popular Fiat model for finance.

richard.brown@timetric.com