Online classified site Exchange and Mart has launched a dealer website service which it claims it is mobile responsive.
The new design from Exchange and Mart includes professional UK search engine optimisation (SEO) copywriters to create an engaging online experience. Websites are built to the latest best practice SEO standards, loading pages and information quickly to keep customers clicking.
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Research shows that 71% of consumers use mobile searches to look for a business’s location, which is good news for independent dealers, but only if they come up in searches. Exchange and Mart websites optimise a dealer’s presence with Google maps to bring them more local leads, as part of the standard web package. In addition, the new service offers a highly competitive return on investment for pay-per-click advertising, retargeting and social media activity, helping independent dealers make a big splash online.
Thom Coupar-Evans of Exchange and Mart said: “With over 80% of consumers accessing the internet via their mobile, and mobile searches outperforming desktop searches in most markets, it’s vital for dealers that their website works on mobile devices and tablets as well as desktop. Customers on the go want to be able to shop for cars no matter what device they are using, so a one size fits all website just won’t cut it.
“The new Exchange and Mart website solves this problem for dealers by delivering a seamless experience from smartphone to desktop. This year, Google is expected to migrate to a mobile-first search index. This means that websites that don’t offer an effective mobile experience will, essentially, be invisible to the majority of website users. Our new service tackles this issue for our dealers by using the best web writers and designers to make sure dealers can be found in web searches.”
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