Motor finance broker Evolution Funding has appointed Katie Hayes to its board of directors as chief operating officer.

Hayes joins Evolution from Lloyds Banking Group, where she was a member of the senior leadership team within the motor finance division. Positions held include head of Jaguar Land Rover Financial Services for Black Horse and Head of Partnership and Market Development.

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Prior to this, Hayes was director of customer experience for Lex Autolease, where she was responsible for product development and compliance, customer journey optimisation, and customer engagement.

Hayes will assume responsibility for all partner and end consumer journeys in Evolution’s point of sale and direct to consumer channels. She will also lead on product and process improvement, compliance, and governance.

Lee Streets, chief executive of Evolution, said: “The creation of the COO role is a crucial step towards achieving our strategic goals, especially when it comes to delivering excellence in motor finance. Katie brings extensive experience of working both commercially and operationally with a number of key partners.

“In addition, the expertise and insight that Katie has gained working in a number of senior motor finance roles will be invaluable for Evolution’s progression and growth. We are delighted to welcome her to the business”.

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Hayes said: “I am thrilled to be joining the Evolution team at such an exciting time for the business and the sector overall. I’ve worked alongside Evolution on a number of occasions and always been hugely impressed by the people and the commitment to deliver. I’m really looking forward to being part of such a dynamic team and sharing my passion and experience of customers and partners.

“Bringing together vital elements of the business such as customer journey management and product and process improvement, along with non-dealer commercial activity, will be key to achieving Evolution’s growth objectives”.

Earlier this year, Evolution completed the acquisition of automotive tech provider Click Dealer for an undisclosed sum.