European car manufacturers remain among the best globally, but they can learn a great deal from China when it comes to emerging trends and innovation, according to Karlheinz Zuerl, CEO of German Technology & Engineering Corporation (GTEC). The automotive industry appears to share this view, with increasing demand for GTEC’s Industrial Scout Service.
“We offer this service for continuous market observation across various industries, but the greatest interest right now is in the automotive sector,” Zuerl said. Named Interim Manager of the Year 2024 by United Interim and the Steinbeis Augsburg Business School, Zuerl highlights how this service provides in-depth industry, trend, and competition monitoring.
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The Industrial Scout Service goes beyond traditional research methods, such as reviewing public sources. It involves attending trade fairs, engaging with experts, joining topic-specific working groups, and participating in conferences. “It functions as an early-warning radar system, enabling businesses to identify developments at an early stage,” Zuerl explained.
To support this, GTEC maintains a network of experts in China who conduct ongoing market monitoring for clients. “We use all legally available methods of market intelligence,” Zuerl noted. In addition to gathering insights, GTEC assists clients with strategic planning and operational implementation to act on the intelligence gathered.
* Karlheinz Zuerl was honoured by United Interim, the community for interim managers in Central Europe, and the Steinbeis Augsburg Business School.
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