Close Brothers Motor Finance has promoted John Cassidy to director of commercial partners, and Matt King to the newly-created role of head of partners.

Cassidy has worked at Close Brothers for almost 12 years, most recently as head of brokers and partnerships. During his time at the company, Cassidy has led the sales and operations teams across the UK territories that the business operated in. Prior to this, he worked at HFC Bank/HSBC for 17 years.

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In his new role, Cassidy will be leading the evolution of the commercial partner team, taking responsibility for strategic commercial partners, brokers & the Republic of Ireland.

King will be stepping into the new head of partners role, reporting to Cassidy, who will be overseeing the commercial partner division.

King joined the company in 2017 to lead the national sales team responsible for franchising and national broker relationships. He became head of sales transformation and capability in January 2019, where he was responsible for defining and executing a multi-million-pound sales transformation programme. This aligned key processes and tools to the business’ strategic objectives.

King will be working on building a network of potential commercial partners to bring value to the business and its customers, aiding in developing clear plans and timelines to deliver on the team’s ambitions.

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Both King and Cassidy will oversee Close Brothers Motor Finance partnering with new organisations, supporting plans to ensure they are positioned effectively on the consumer journey and supporting their routes to market across the dealer universe.

“John and Matt have been instrumental to the success of Close Brothers Motor Finance and I am personally delighted for both of them,” said Sean Kemple, managing director at Close Brothers Motor Finance. “Their expertise in sales, relationship management and finding new, innovative routes to market is second to none and will help us to continue delivering seamless service to our dealers and customers alike. With their experience and knowledge, both John and Matt will be crucial to the continued growth of the Sales division.”

John Cassidy, director of commercial partners, said: “Having been at Close Brothers Motor Finance for well over a decade, this is a new challenge that I’m delighted to get my teeth into. The team is the best in the business and it’s an exciting time for us all as the business goes from strength to strength. I look forward to developing and delivering our strategic plans in the months ahead.”

“I’m very proud to be part of such a valuable team at Close Brothers Motor Finance,” added Matt King, head of partners. “I look forward to helping grow our reputation as a successful sales team with excellent partner relationships. In my new capacity I will be uniquely positioned to help the team evolve alongside the new normal and thrive in their roles.”