Online platform cinch has launched a subscription service – cinchCare – offering consumer access to servicing, lifetime warranty and breakdown cover subscription for less than £35 per month.
Available to customers purchasing their vehicles via the cinch platform, cinchCare includes all annual servicing costs, covers all warrantied parts and labour costs, alongside premium roadside cover.
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Collaborating with several industry partners to offer the subscription, Cinch plans to launch the service in over 500 locations across the UK.
Craig Purvey, chief customer officer at BCA, believes the service “offers convenience and peace of mind for used car buyers who choose cinch, with an affordable monthly subscription fee covering all servicing and premium roadside cover”.
Explaining the importance of the cinch network in realising the service, Purvey continued: “cinchCare was created in conjunction with our automotive partners to deliver the ongoing care package that cinch customers want.
“cinchCare utilises the physical network, servicing capability and customer service skills of our dealer partners to help them generate valuable additional business.”
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By GlobalDataPurvey added: “We continue to work in close partnership with our dealer partners and motor industry suppliers to develop a direct-to-consumer e-commerce platform that meets both consumer and dealer needs and will deliver flexibility and growth opportunities in an increasingly digitised post-Covid market.”
The launch of cinchCare is indicative of a shift already underway in the motor industry, as consumers move away from ownership towards a usership based model.
Beyond subscriptions for vehicle care, consumers now have access to car subscription services, where drivers to have access to a vehicle without having to own or lease one.
In explaining the arrival of subscription services in the automotive industry, Stephen Dawson from Shoosmiths, commented: “Consumers love bundling of products. This isn’t a new trend, but it is new in the automotive sector. It was slow to come to market, but it has started to gain moment and there are one or two players who offer car subscription services at the premium end of the market.”
