UK automotive insights firm Cazana has unveiled a redesign for its logo and website as part of a rebranding initiative across the company.

Cazana said the rebrand is an opportunity to showcase its expansion business plan and highlight the advancements in the company’s technological and commercial aspects.

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Tom Wood, chief executive of Cazana, said: “This rebrand represents a significant step in the company’s evolution. The new brand reflects our significant progress with UK customers across retail, insurance and lending sectors and our aspiration to be the global vehicle data provider.

“Whilst we’ve always been well known for trustworthy, accurate, credible data and industry knowledge, this new brand better encompasses this and is much more appropriate for the next step of the Cazana journey – taking our automotive insights global to support businesses and consumers worldwide.”

The branding, according to Cazana, aligns with the company’s mission to help clients access real-time, accurate vehicle insights, enabling them to make better informed decisions on the vehicles they work with.

The updated Cazana website features a simple navigation system, optimised for desktop, mobile or tablet devices. Access to essential information about services as well as e-books and case studies is intuitive and quick. The website also features a blog and resource centre.

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The latest data from Cazana shows that used car sales activity in the last week has faltered, with customer commitment levels dipping and fewer sales closing. There has been some feedback that this is due to alternative leisure spending options becoming available in recent weeks, such as foreign and domestic holidays, and these options appear equally appealing as buying a new car.

The Cazana Used Car Retail Price Index has decreased marginally by -0.5% and in doing so partly redresses the gain of +1.1% from the previous week. When looking at the period from the beginning of April 2020, the Cazana Used Car Retail Price Index has increased by a considerable +17.2% to £18,555.

This lens on the market retail pricing is more positive than that of the Average Retail Price of a car which in the last week increased by 3.4% to £12,721 with a more conservative uplift of +8% since the data period start date.