Cazana and Experian have launched an online platform for motor traders to price their vehicles and perform provenance checks.

The platform combines Experian’s AutoCheck system with Cazana’s Companion pricing tool, offering dealers a single product for vehicle acquisition and pricing. The product has been designed to offer dealers real-time insight on which cars to buy, their provenance and how to price vehicles appropriately to attract consumer demand.

Dealers will also gain access to Cazana’s valuation and vehicle market research technology. These stock insights and pricing data will help retailers to target the right vehicles to stock, respond to market changes and maximise profit.

This is the second partnership entered into by the two companies, having previously brought forward their reseller agreement in the UK financial services and banking sectors to help lenders make better informed risk decisions on the vehicles they finance.

“This product launch is testament to the hard work of the Cazana and Experian teams over the past 12 months,” said Tom Wood, chief executive of Cazana. “Whilst Cazana’s data is already used within many of the top dealers in the country, this new product elevates Cazana to being one of the largest vehicle valuation providers in the UK.

“We’re extremely happy to be making our real-time market data and insight available to more dealers to help them maximise profitability in this fast-changing market.”

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Lisa Fretwell, managing director of data services at Experian, added: “We’re excited to be working with Cazana to bring a product to market which can make a difference to dealers’ bottom lines. Motor traders need high quality data at their fingertips to make the best decisions when deciding which car to buy.

“The service we have created by teaming up with Cazana will help dealers to get an edge on the competition by providing real-time information on which cars they should put on their forecourt.”