Cazana Gains Access to Millions of Classic Car Enthusiasts

Cazana has acquired classic car website CarandClassic.co.uk for an undisclosed sum.

Cazana said the site is Europe’s biggest classic car website and would allow it access to 20 years of historic vehicle pricing insight, as well as the largest classic car community in Europe with millions of monthly visitors.

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The acquisition will strengthen Cazana’s position further in the used car market.

Carandclassic.co.uk has thousands of vehicle traders who visit the site every month, who rely on the site for pricing data and sales leads.

The addition of the site and audience to the Cazana network significantly boosts reach for Cazana’s commercial partners and enhances Cazana’s next generation valuation proposition that is able to provide a value on every vehicle, irrespective of age.

Cazana’s chief executive Tom Wood said, “We’re pleased to announce this acquisition which significantly enhances Cazana’s historic vehicle data and audience globally. This will create additional value for Cazana’s customers with more data and an even greater reach into an engaged audience of used car buyers and sellers. Car and Classic is the household brand for classic and performance vehicle sales and we’re delighted to bring it into the Cazana stable.

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“Car and Classic’s data and audience combined with Cazana’s next generation valuations will offer huge value to Cazana’s automotive trade customers. In addition, the global audience that Car and Classic brings helps to springboard our international expansion.”

In June the startup signed its first US partnership with Edward Robinson of Robinson Advisory to support its expansion in the US market.

Robinson Advisory is led by the former chief executive of BMW Financial Services USA, Ed Robinson.

This appointment was made during Cazana’s trip to Boston and Chicago which was organised by the Lord Mayor of London, where Wood met with local finance and insurance organisations, said Cazana.