Carwow Group, a UK-based online used car marketplace, has noted a significant rise in consumer awareness of BYD, following the Chinese brand’s headline sponsorship of Euro 2024.
A recent survey conducted by Carwow among 693 consumers on its platform revealed that 46% of respondents were now aware of BYD, compared to 28% before the tournament. This marks the highest level of awareness for any Chinese car brand included in the survey. Despite not having a physical presence in the UK, Nio was identified as the second most recognised Chinese brand, with 13% of respondents noting their awareness.
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The increased recognition of BYD has also influenced consumer behaviour. During the three weeks coinciding with Euro 2024, organic views of BYD-related content on Carwow surged by 32% compared to the period before the tournament. The BYD Seal model, in particular, saw a 54% rise in organic traffic. This heightened interest resulted in a 57% increase in enquiries about BYD vehicles via Carwow.
Sepi Arani, Carwow Commercial Director, said: “BYD’s headline sponsorship of the Euros was a huge statement of intent to significantly and rapidly raise awareness of the brand.
“Despite the recent tariffs on Chinese brands announced by the EU, BYD’s high-quality EV products, unrivalled supply chain and marketing investment are certain to see it continue to capture an increasing share of the European market.”
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