Carwow, the online car marketplace, has announced the appointment of Daniel Boakes as the new Commercial Director for its Sell My Car division. Boakes will be responsible for leading strategic growth initiatives, improving customer experience, and expanding Carwow’s market presence in the online vehicle auction sector.
He will report directly to Sally Foote, the Chief Commercial Officer of Sell My Car.
Boakes brings extensive experience from Cox Automotive, where he spent 11 years in senior management roles. Most recently, he served as Director of Dealer Development, where he oversaw client relationships and led business development efforts. Prior to that, he held a senior role in the Buyer Services team, supporting independent dealers in purchasing through Cox Automotive.
Since Carwow acquired Wizzle in 2021, more than 180,000 cars have been sold through its daily auctions, listing £2.5 billion worth of vehicles. The platform now has over 5,500 dealers actively using its services.
Commenting on his new role, Boakes said: “At Cox Automotive, I had the privilege of working with some exceptionally talented teams. Joining Carwow feels like a natural progression. The innovation here is impressive, and I’m eager to contribute by fostering relationships with trade buyers and encouraging more consumers to use the platform.”
Sally Foote expressed her enthusiasm for the appointment, stating: “We’re thrilled to have Dan on board to help accelerate the growth of Sell My Car. Our focus for 2024 has been on increasing stock for daily auctions and improving the overall platform experience. With the addition of new marketplaces linked to media brands like Auto Express, we are poised to make further advancements in 2025.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataCarwow continues to evolve its offering with recent changes including round-the-clock bidding, a revised charging model, and new protections for retailers against financial losses.
