Hampshire-based Volvo dealer Cambridge Garage has agreed a remarketing deal with vehicle auction network BCA.
As part of the agreement, BCA’s specialist app Dealer Pro will be deployed at Cambridge Garage’s dealerships, while part-exchange vehicles will be sold each Friday at BCA Blackbushe.
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“We have ambitious growth plans and our used programme is a key element of that strategy,” added Nick Hancock, head of business at Cambridge Garage. “BCA delivered a market leading remarketing programme based at the Blackbushe centre with the national reach of BCA Live Online to generate the maximum buying power.
“The BCA Dealer Pro platform provides a highly effective tool to help manage our used car programme, providing an accurate, transparent and professional part-exchange process.”
Adam Lish, head of new business Dealer UK at BCA, added: “Cambridge Garage is one of the UK’s leading Volvo retailers and will offer a superb selection of vehicles at BCA Blackbushe. We are delighted that BCA has been awarded an exclusive remarketing partnership with Cambridge Garage and have put in place an innovative remarketing programme that blends physical and online channels to deliver the best possible buying power.”
Last month, BCA announced a two-year remarketing deal with UK dealership group Motorline. The partnership will see BCA sell the vehicles every Wednesday at its Kent site, with each car being pre-sale prepared and offered under the firm’s Assured scheme with V5.
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By GlobalDataThomas Obee, chief executive of Motorline, commented: “BCA offers unrivalled resources and an innovative, joint-up approach to remarketing. We look forward to building an effective remarketing programme that will support Motorline Group’s continued growth.”
Dave Burden, dealer sales director at BCA, added: “Our team has developed a flexible remarketing programme to achieve optimal results by combining physical and digital sales, supported with industry-leading intelligence to maximise buying power.”
