UK-based dealership group Fish Brothers has signed an exclusive remarketing contract with British Car Auctions (BCA), an end-to-end fully digital B2B used car marketplace in the UK and Europe.
BCA UK announced that the 18-month contract began this month in a LinkedIn post.
Go deeper with GlobalData
Founded in 1948, Fish Brothers provides a range of new and used vehicles across several Swindon franchise sites. The company represents various brands such as Honda, Nissan, Lexus, Skoda, Toyota and VW Van Centre.
Under the deal, BCA will be responsible for handling approximately 1,800 vehicles, with sales events scheduled twice weekly at BCA’s Blackbushe centre in the UK. Cars and light commercial vehicles are to be featured in the sales programme.
Fish Brothers managing director Jon Fish said: “BCA is the clear leader in the remarketing sector, delivering innovative online remarketing programmes that maximise digital engagement and generate the best possible buying power for our stock.
“This new partnership with BCA will deliver an efficient, sustainable and profitable remarketing platform to support our part-exchange activities and contribute to our continued growth.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTo assess and value part-exchange vehicles, Fish Brothers will also implement the BCA Dealer Pro system, which uses daily updated data from BCA Valuations to ensure accurate pricing.
Non-retail vehicles are immediately allocated to the Fish Brothers sales programme, streamlining processes and aiding the dealership’s sales teams with part exchanges.
BCA CCO Craig Purvey said: “BCA sales are exclusively online, giving our customers the easiest access to the widest choice of stock in the wholesale market with thousands of vehicles available to purchase daily.
“We look forward to working with Fish Brothers to build and refine our remarketing partnership going forwards.”
In October 2024, BCA secured a new five-year exclusive contract with Lithia UK, which is valid until 2029.
The agreement combines BCA’s remarketing expertise with Lithia’s extensive dealership network, aiming to enhance the used car supply chain’s efficiency.
