BCA Launches Cinch: A New Used Car Platform

BCA (British Car Auctions) has launched cinch, an online platform for finding, buying and selling used cars.

The service has been designed to raise the quality of leads passed to dealers and car supermarkets. Customers can search for cars based on their lifestyle needs to find a vehicle from a trusted dealer network.

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Built in response to consumer research, feedback and market demands, the site provides a personalised and easy-to-use experience. The new platform is intended to integrate into almost any existing partner system, and aims to grow quickly by working in partnership with leading dealers, car supermarkets and OEMs from across the UK.

Cinch only lists cars under seven years old that have covered 70,000 miles or less. Many of BCA’s partner dealers and car supermarkets have already signed up with the platform.

Research conducted prior to launch found that 26% of car buyers do not feel confident in finding and buying a used car, while 31% find the process daunting. A further 45% do not enjoy the process of finding and buying a car.

“Every element of cinch has been built in direct response to what the dealers and consumers have told us they want from the car finding, buying and selling process,” said Jonny Crowe, divisional chief executive of cinch. “Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads in the current automotive market; we want to help.

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“Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated enquiries. cinch cuts through this inefficiency, empowering dealers with better qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.”

cinch is a new brand from parent company BCA, and is a sister brand to webuyanycar.com, which will be working in partnership with cinch to provide valuations to those consumers looking to sell their car.