Auto Trader has seen the largest increase in online visibility among car dealership brands over the past year, according to a new report from Salience Search Marketing.
The company’s annual sector report assesses digital prominence and brand awareness across the industry, identifying the top performers in the online space.
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The report examined 11 key performance indicators, including year-on-year visibility, search volume trends, and organic search traffic, to rank the leading car dealership brands. Auto Trader emerged as the brand with the most significant growth, recording an 18% increase in visibility.
Other brands also experienced substantial growth. Piston Heads saw its online visibility surge by 76%, while Cinch registered a 56% increase, securing a traffic score of 532,608 for 2024. CarGurus and Motorpoint also posted gains, with increases of 23% and 35%, respectively.
However, several brands faced setbacks. MOTORS recorded a 19% drop in online visibility, while Parkers saw a 27% decline. Evans Halshaw experienced a 32% fall, and Cazoo’s visibility plummeted by 76%, leaving the brand with a traffic score of 217,857. Heycar had the most significant decline, with its online visibility dropping by 79%.
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By GlobalData
