Automotive marketplace Auto Trader has completed the acquisition of automotive software provider KeeResources.
Founded in 2000, KeeResources provides companies within the automotive industry with software solutions, data and services. This includes a vehicle taxonomy dataset for new and used cars which Auto Trader uses for its own platform.
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“KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform,” said Nathan Coe, Auto Trader’s chief executive. “Strategically we believe it’s important to own and develop such an accurate and valuable data source.
“We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”
Denis Keenan, chief executive of KeeResources, added: ““We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader has been clients using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.”
KeeResources will continue to operate in its current manner in its existing office locations, but now also with access to Auto Trader’s resources.
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