Aston Barclay has launched a Digital Solutions platform to its remarketing portfolio. The lead product in this Aston Barclay brand is Aston Barclay Cascade, which is intended to ‘connect customers to cars’ through a mix of digital and physical remarketing channels.
Cascade combines Aston Barclay’s e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.
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By GlobalDataThe suite optimises a used vehicle journey across all stages of the retail, sourcing and disposal process. It features a smart dashboard for ‘at a glance’ decision-making featuring real-time market intelligence to optimise vehicle control and management during the vehicle life-cycle.
The Cascade process initiates with the use of the e-Valuate vehicle appraisal App, allowing dealers to accurately appraise incoming vehicles with valuations referenced from CAP used car data or a customer’s own pricing matrix, as well as a guaranteed purchase price from The Car Buying Group.
All data captured, including inspection reports and images, is saved on the e-Hub back-office platform which allows vendors to decide whether the vehicle is kept for retail or uploaded to a second phase of the Cascade journey with wholesale disposal to open or closed buyer groups.
e-Hub is a dynamic control and report management tool, providing users with access to complex vehicle information ‘at a glance’. The smart dashboard connects to all elements of the Cascade product suite to provide real time stock overview and performance insights. Vehicles directed to e-Hub enable vendors to decide a ‘buy it now’ price and opt for the most appropriate disposal route.
The e-Xchange platform allows vendors the opportunity to fix the duration the vehicle is to be advertised for disposal, as well as set Buy Now and minimum reserve prices. Should the vehicle sell, the buyer arranges logistics and payments with the vendor. If the vehicle is unsold, it then flows into either a physical or online e-Live auction.
Vehicles directed to e-Live will be added to an auctioneer led sequential bidding auction with stock from across the UK offered by vendor or profile once collected from vendor locations. Remaining vehicles are then offered in physical sales at one of Aston Barclay’s five remarketing hubs.
Neil Hodson, Aston Barclay group chief executive officer, said, “Used car buying and selling patterns are changing and client requirements are becoming more complex. Digital Solutions places us firmly as a digital business supported by physical fulfilment combining the best of both worlds to drive real value for our buyers and vendors.
“The Cascade digital journey is seamless in taking individual used vehicles from initial vehicle appraisal, right through to physical delivery to the buyer with a number of options to increase speed of sale including dealer underwriting from The Car Buying Group.”
Aston Barclay’s Wakefield ‘super-centre’
Earlier this week it was revealed that Aston Barclay will open a 78,000 square feet auction ‘super-centre’ in Wakefield on 28 January.
The site is set to host 15 dealer and fleet auctions per month and has the capacity to sell 50,000 used vehicles annually, contributing to Aston Barclay’s plan of doubling its group sales volume to 160,000 vehicles by 2022.
Constructed on an 18-acre site a stone’s throw from the M1, M62 and A1, the super-centre features two glass-fronted auction halls, interactive screens and artificial intelligence (AI).
Independent Motor Auctions
Aston Barclay has also agreed a deal to acquire Leeds-based Independent Motor Auctions (IMA), increasing its group sales volumes by 10,000 vehicles per year.
This latest investment from the Rutland Partners-backed Aston Barclay will see IMA’s existing disposal volumes and customer base transfer to Aston Barclay’s new Wakefield centre during the first quarter of 2019. All 20 employees at IMA will also transfer to the site.
