Amazon has entered the automotive retail market with the launch of Amazon Autos, an online platform allowing customers to search, order, and purchase new cars directly from dealerships. The service debuted in 48 cities across the United States, in partnership with Hyundai, and is expected to expand further in 2025.
The move marks Amazon’s first step into selling vehicles, having announced its intentions in 2023. Amazon Autos integrates familiar e-commerce tools, enabling customers to filter cars by model, trim, colour, and features. Financing and trade-ins are available, with buyers able to complete paperwork digitally and schedule vehicle pick-ups at participating dealerships.
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Unlike platforms such as AutoTrader or Carvana, which focus primarily on used vehicles, Amazon Autos will offer only new models. The company promises transparent pricing with no negotiation, ensuring customers pay the total cost — including taxes and fees — displayed at checkout.
For now, the service is exclusive to Hyundai dealerships in the US. However, with plans to expand geographically and introduce leasing and financing options next year, Amazon’s move into automotive e-commerce may appeal to manufacturers and customers globally.
European carmakers and dealers are likely to watch closely as Amazon’s established online retail network could present opportunities for partnerships in new markets, including the UK.
Amazon in tie-up with Hyundai to sell cars in the US
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