Alphera Financial
Services is to offer training to dealer and broker partners, aimed
at increasing their customer retention rates.
The free training programme,
introduced following Alphera’s launch of a lead management system
last year, will be provided at multiple locations throughout the
UK.
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The aim will be to train
dealers and brokers in applying retention skills to phone
conversations with customers.
Alphera director Spencer
Halil said: “It is important to be able to maximise all
opportunities with existing customers through effective contact
over the phone, resulting in the customer making a visit in
person.”
Beginning in early April and
running through to mid-May, the training will focus on establishing
customers’ current and future buying intentions.
Halil added: “This year, it
is going to be tough to find new customers, so we want to find ways
to help our partners develop their CRM [customer relationship
management], making sure they keep customers coming
back.
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